Signature Listings: Data-Led, DISC-Tuned, AI-Finished

Luxury clients do not buy bedrooms. They buy identity, time, and proof. Proof that you understand how they live, what they value, and where the following best address is before it trends. Today, you will build that proof. We will turn RPR® data into human profiles, match messaging to DISC patterns that lift conversions, and package your expertise with AI so every touch reads premium.

Move beyond “pretty marketing” and into precision. This AI program shows licensed real estate professionals how to enter or accelerate in luxury by pairing RPR® market intelligence with DISC buyer–seller psychology and AI-powered branding. You will profile the people behind the price point, translate neighborhood and lifestyle data into luxury positioning, and script concierge-level experiences that justify your representation. The outcome: a repeatable system to attract, win, and retain luxury clients.

By the end of this program, participants will be able to:

• Define the luxury segment in their market using RPR® geography, pricing bands, and lifestyle indicators.
• Identify DISC traits in buyer and seller behaviors from inquiry to closing and map them to communication choices.
• Evaluate listing and offer strategies against Fair Housing and the REALTORS® Code of Ethics in luxury scenarios.
• Design a premium brand kit (voice, visuals, proof assets) with AI that aligns with target DISC styles. (Create)
• Build a concierge service map (vendors, SLA, handoffs) that delivers visible value before, during, and after the transaction.